mercedes-maybach
To celebrate the new Mercedes-Maybach S-Class, and 100 years of Maybach excellence, we needed a style and script that would speak to an audience across multiple cultures. A universal message for a universal icon.
NIVEA
Nivea brought together key figures from the hit book People of Deutschland to talk skin, representation, and identity. After going through hours of raw footage, I pieced together the perfect four minutes to share this important conversation with the world.
Oh My Dog!
Oh My Dog!, a leading magazine for pet owners in Argentina, needed to connect with its target demographic - humans that are all about dogs.
SEAT
Take a piece of art. Get the specs of the new SEAT Arona.
The "do your thing" spirit of the Arona is about unabashed self expression. Tearing down barriers. So why not tear down a wall, and in the process, give every visitor a little piece of art?
Mateo, our collaborating artist, created an original piece on a custom built wall, made of bricks that could be removed. Visitors could choose their favorite and take it with them, with the Arona technical specs on the back.
The making of:
Renault
The iconic Spanish ad: updated.
Renault’s original JASP ad is a cultural touchstone in Spain, marking Generation X as the JASP (joven, aunque sobradamente preparado / young, but abundantly prepared) generation. After 20 years, Renault was able to use an update on the classic ad staring Spanish icon - and JASP - Eduardo Noriega.
SEAT & DUCATI
The SEAT Leon CUPRA is the official car of Team Ducati in the MotoGP. To promote their global races, we let everyone know - when Team Ducati arrives, there’s no time to see the sights.
IDEA SONORA
Idea Sonora, a recording and production studio in Barcelona, needed a website that let them stand out. I worked with the founder and owner to build a unique tone of voice that matched their bold visuals.
mercedes-benz
Click the CC button for subtitles.
Mercedes-Benz needed a film to highlight their SUV range that could work in over a dozen markets using only existing footage. We combined brand storytelling with tactical video to create a film with a universal message.
myself
One thing Spain is short on: native English copywriters. And the ones that are here often don't speak much Spanish; No me toques las pelotas will leave them scratching their heads.
Literal translations of colorful phrases quickly communicated a simple message: I actually know what Spanish speakers are saying. Plus, they sound hilarious.
I sent flyers and tweets to agencies in Spain and drummed up some business. Eaten bread, as they say here in Spain.