BYD
How to introduce the massive BYD β the #1 seller of electric cars worldwide β to all of Europe, where theyβre completely unknown?
You need to show the benefits in a way thatβs simple, human, and universal, and connect them to real life. You need toβ¦
Electrify every day.
Charge your BYD DOLPHIN in only 42 minutes. Now if only you could fast charge tooβ¦
A sustainable future isn't science fiction, it just takes the right energy.
Not only are we building a brand voice, weβre adapting it to suit every BYD model specifically, as well as to different formats.
Whereβs your next stop? Weβre betting the 1,080km combined range of the BYD SEAL U DM-i can take you there.
π Sound on! Welcome to BYD SEAL ASMR. No stress, no words, just design and π vibes π
Of course, Europe is a big place β lots of languages and lots of cultures. And our work needs to resonate in all of them.
Results:
Hitting 50k followers in the first 6 months
Increasing interactions more than 250%